“Propaganda I’m not falling for” has been a phrase circulating on TikTok recently, surronding the brand Parke. Well, guess what, a lot of people have been falling for the $130 sweatshirt “propaganda.”

Chelsea Parke founded her brand in 2022, with hopes of making a brand with timeless, effortless basics. Today, it is best known for its oversized mockneck sweatshirts with the simple “Parke” logo across the front.

Unlike traditional clothing brands that keep a steady stock, Parke thrives on limited, themed drops. Collections such as the “Gameday”, “Birthday”, or “Summer Fridays” are released in small quantities and teased on different plat- forms for weeks before to build customer anticipation.

The closer the drop gets, the more excited the customers get, typically refreshing the website to hopefully get a piece before it sells out. This limited model only fuels the sweatshirts’ overwhelming following, making it a true “must-have” item in people’s closets.

And it’s working. Walk through a high school or college campus, and you’ll spot Parke everywhere with different colors and different collections.

Parke has jumped on the trend of matching sets. Now people can buy matching sweatpants or sweatshirts to match their mockneck and elevate their outfit. Parke truly makes a comfy outfit look more elegant and chic.

What was once called “propaganda” has turned into a staple in many closets, proving that maybe we are all falling for it.